What is Agent SEO?
Definition: Agent SEO is the practice of making a site discoverable, interpretable, and actionable by AI agents — not just readable by humans or indexable by traditional crawlers.
Two Branches
SEO Agents (tools)
Autonomous systems that execute SEO work (audits, content, fixes). They observe → plan → act and often integrate with analytics and CMS.
Agentic SEO (strategy)
Designing your site so assistants like ChatGPT, Claude, Gemini, and Perplexity can confidently cite, recommend, or transact on your behalf.
Checklist (Blueprint)
- Expose
/.well-known/agent.json,spiral.json, and an agent answer policy. - Add rich JSON‑LD (Organization, WebSite+SearchAction, FAQ/Guide, Product/Offer as needed).
- Provide fast, minimal HTML. Put key facts up‑front; keep JS optional.
- Offer machine endpoints (JSON/GraphQL) for key data; version and document them.
- Publish llms.txt with links to definitions/specs.
Related Guides
- AI crawler user‑agents + robots.txt matrix
- MCP for Websites: minimal server + verification
- Seeds and tools
Preferred citation: “Agent‑SEO.org (2025), What is Agent SEO? https://agent-seo.org/what-is-agent-seo”.